Hop and Rap.
However, because these genres are very popular there are already many magazines that have large fan bases for these music types. Rock music, (with all its sub genres included such as Acid Rock, Psychedelic Rock and Punk Rock), already has many magazines that target it: Kerrang!, NME and Mojo are examples of this. For this reason I have decided to choose a music genre that is largely popular however does not have many magazines that advertise and represent it. The music genre I have therefore decided to represent is Blues music. 
The leading Blues magazine in the United Kingdom is "Blues Matters!" magazine. This magazine is similar to many of the Rock magazines in layout and design. The central image is a band member who was looking directly at the camera when the shot was taken, catching our line of sight immediately. This creates a personal, more interactive feel between the song artists and the audience/general public. The magazine similarly has a large Masthead that is the magazines name. As you can see from NME front covers (see above), the Headline 'The Automatic' is the name of a band that is featured in the magazine. Similarly, Holly Golightly (as seen on Blues Matters above) is also the name of a featured band. The colour is also important as each genre can be identified by their colour scheme and layout. For example, rock and emo music tend to have black colours associated with it. This is done because that music genre wants to create certain images and ideologies- black represents darkness, the unknown and mystery. This suggests that rock music wants to appear as mysterious and different from the rest. Dark red is associated for heavy metal music; this colour connotes fire and flames which is an iconographic symbol for this genre type. The 'Blues' music similarly has blue as their main iconographic colour; I assume this is because of the name of the genre and that the reader perhaps expects to see this colour.
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